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Areas of Expertise

With 8+ years of marketing experience spanning both in-house roles and agency work, I approach campaigns from both a brand and client-service perspective. I have experience leading client relationships and managing multiple accounts, regularly hosting strategy calls, guiding campaign planning, and ensuring projects stay organized and on schedule.

Social Media & Digital Marketing

 

  • Social media strategy and campaign development

  • Social media management and content calendars

  • Paid social advertising

  • Community management and audience engagement

Copywriting & Content

 

  • Advertising copy (print, digital, and out-of-home)

  • Social media content and campaign messaging

  • Email marketing and newsletters

  • Radio spots and promotional scripts

  • Marketing collateral (rack cards, brochures, promotional materials)

  • Website copy including landing pages, event pages, and product descriptions

Campaign & Project Management

 

  • Media planning and campaign coordination

  • Ad trafficking and campaign scheduling

  • Vendor and partner management

  • Budget management and campaign tracking

  • Data-driven campaign results

 

Influencer Marketing

 

  • Influencer research and relationship management

  • Campaign coordination and content review

  • Performance tracking and reporting

  • Experience with Fohr influencer platform